Selected Works

Human-Centered Design Approach for High-Performance facades

Finding the opportunity

The manufacturer had a high-performing façade system, but its story centered on fabrication efficiency. An earlier continuing education course focused on technical rainscreen details, engaging only the few facade specialists in the room.

Our research revealed that the product was among the highest-performing in its category, presenting an opportunity to reposition it as a high-performance architectural solution.

Connecting the dots

At the same time, human-centered design was gaining attention in architecture, with much of the discussion focused on interiors.

We expanded that conversation to the building exterior, exploring how facade design influences comfort, community, and the human experience.

This approach engaged other architects in the room, inviting conversation, by giving them something meaningful to learn while establishing the value of high-performance facades.

Bringing the education to life

We developed the course and trained presenters to deliver it confidently, engage their audiences, anticipate questions, and transition naturally into the product discussion.

The results

The course became the manufacturer's most requested architect presentation, with firms also requesting it for internal team education.

Within months, the lead development team began reporting increased product specifications.

The education created a stronger foundation for architectural relationships and future product conversations.

Scope:

Strategy + Positioning • Research • Course Development • Presentation Design • Presenter Preparation